As social media platforms revise their algorithms and introduce new attractive features, the social media trends will also go through an evolution. The perfect example of this is Instagram stories. From the time it was first introduced, more than 500 million nowadays use Instagram stories to share amazing content. This proves our abilities to adapt to changes regarding social media trends. 

However, these changes are creating challenges for social media marketers and business owners as they have to improvise their existing social media marketing strategy. Nowadays, marketers are keeping a close eye on the best social media marketing course. 

In this article, we will discuss the top 4 important social media trends that you need to remember in 2021. 

The Popularity of Live Streams Will Remain Unchanged

During the time of the global health crisis in 2020, many businesses started operating on digital platforms to maintain social distancing and prevent cases of coronavirus. Physical meetings converted into Zoom conferences and live concerts are converted into live streams. 

So, the popularity of live stream features on social media platforms started increasing. Facebook witnessed a massive growth in live streaming, especially in Italy. Apart from that, the views on Facebook and Instagram Live doubled within 2 weeks. The social media marketing course will help you to understand the live streams. 

Even though the cases of COVID-19 are decreasing in 2021, people are still using live streams to interact with their audiences without even leaving the house. 

Stories are Also Gaining Popularity

As mentioned earlier, more than 500 million people use Instagram stories every day. Even though Instagram stories were dominating the platform, this feature has strengthened its roots. 

Brands who aren’t using Instagram stories now have to take a more professional approach and strategies to share quality content. Additionally, the use of videos as stories will also become popular as people prioritize videos. If you want to increase the popularity of your Instagram stories, contact social media marketing courses online.

More than 50% of businesses are using Instagram stories and the number will rise by the end of 2021. 

Virtual Reality Will Start Dominating

Despite the social distancing, people are focusing on more meaningful virtual interactions. VR or virtual reality is one of the most famous trends of 2021 that will help you to build interactions with people. 

Interacting with close ones through VR will create a sense of actually being together. The technology is so advanced that you’ll get accurate feelings. In 2021, VR will undoubtedly gain more popularity as social media platforms are implementing this technology. For instance, Facebook is leveraging the benefits of the Oculus VR platform. 

Social Commerce Will Grow

As the social media industry is adapting with the constant changes to improve the user experience, more tools and features are supporting easy and quick shopping. For instance, Instagram allows you to include the tag of products. This way you can enjoy easy checkout without even leaving the handle. On the other hand, you can set up a shop on Facebook that will allow users to purchase products right on the platform. When you go through social media marketing courses with a certificate, you’ll be able to understand the hidden perks of social commerce. 

Social commerce might be the perfect tool for marketers to expand their business in 2021. As more than 60% of social media users use the platforms to research products, you can influence them easily. 

Conclusion

These are the top 4 important social media trends you should know. Do you have any doubts? Comment down below.