As the functionality of everything slowed down in 2020, the value of e-commerce platforms has exploded as well as the acceleration of digital transformation. Many businesses are still trying to replicate their sales in digital stores.  

But, how do you boost the functionality of a website? You need engaging and authentic content as well as a robust social media presence. Additionally, you have to make sure that your website is fast, functional, and secure. Not only an effective website will increase traffic to your website but also helps you to get a good SEO ranking. This means that your potential customers and potential clients will be able to find your website easily. 

Why the Speed of Website is Important?

Remember that the speed of the website is extremely important. If you have a faster website, it will help you to achieve a better user experience as well as more conversions and traffic to your website. The website speed will ultimately enhance your SEO as well as the ranking and makes you knowledgeable about Digital Marketing Course.   

Google Prioritize Speed to Determine Ranking Factor

To boost the user experience of a website, Google had introduced website page speed in their SEO ranking since 2010. However, in 2020, Google introduced Core Web Vitals as three new metrics in their ranking factor. Google also announced that those metrics will enhance the Google page experience. The bots of Google determine the speed of a website based on those metrics. If you want to learn the ranking factor, go through Digital Marketing Courses 2021.

Your Website Speed Affects the Conversion Rate

Do you know that 60% of online customers leave a page if the website loading time is slow? As .per studies, if your webpage loads in the first five seconds, it will have a massive impact on your website conversion rate. Each second is every crucial for the conversion rate. Hence, if you’re starting an online business, you need to focus on the digital marketing courses online as it will enhance your chance of success. 

The Speed Impact the Bounce Rate of Website

Slow webpage reloading speed will also have a massive impact on your bounce rate. If your webpage loads for 7 seconds, it will decrease the bounce rate by 30%. However, if the webpage loads within 3 seconds, the bounce rate will be reduced to 9%. These statistics make it clear why most businesses focus on fast website reloading speed. Even though the design and content of the website matter the most, your website loading speed should also be fast to improve your user experience. The digital marketing certified courses will help you to decrease the bounce rate of your website. 

How to Improve the Speed of Your Website?

Now that you know the importance of website loading speed, you have to make sure that your website is capable of loading within 5 seconds. Here are some tips that will help you to improve your website speed. 

Select a Fast Web Hosting Provider

A reliable and trusted web hosting provider will help your business to provide great services. If you want to boost the effectiveness of your business, your web host will help you to manage multiple websites instead of installing hundreds of different plug-ins. 

Optimize Media

The optimization of your media includes compressing an actual image without damaging the quality. It will also help you to serve high-quality images in a great format such as WebP.


Optimizing website speed is an extremely important process that requires certain rules and maintenance. Creating a beautiful and fast website will help you to boost your brand.