Current Status
Not Enrolled
Price
INR5000
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Overview

Social media marketing helps you promote your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest

What will you learn?

Social Media Marketing Course is designed to achieve two objectives: It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy from consumer insights to final justification metrics.

Curriculum

Getting Started with Social Media Marketing

  • Introduction to Social Media
  • Facebook Marketing

 

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable
  • Tools for Content Creation

 

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

 

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

 

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

 

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LInkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

 

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

 

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

 

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

 

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

 

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

Instructors

About the Instructors

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