Overview
Instagram marketing is a type of social media marketing, which involves promoting a brand on Instagram. This social media platform helps brands connect with an enormous audience, increase brand awareness, and boost sales.
Wondering how to effectively use hashtags to improve your visibility on Instagram? Looking for an easy-to-follow guide? We cover everything you need to know to start from scratch and it includes how to use hashtags, live, stories and Ads.
What will you learn?
1) Setting up and optimizing an account
2) Identify, research, and pick the best hashtags for each of their posts
3) Learning how to post & how to optimize hashtags
4) How to go LIVE on Instagram
5) Why it’s important to go live for business owners
6) Design effective Instagram ads
Curriculum
1. Importance of planning your business marketing strategy.
This module covers:
-Setting up an Instagram Business account.
-Planning content strategy
-Recognizing your target audience
2. Identifying hashtags:
-What are hashtags
-How to use them
-Why are they important
-Identifying relevant hashtags
-How they can boot your posts’ success
-Where to post these hashtags.
-How many you can and should use.
3. Intro to Instagram LIVE:
It’s the only way to immediately grab the attention of your followers and can therefore be hugely beneficial. But only if you do it right.
A run through of what Instagram live is and how it is useful to your account
Why it can be useful
All the things you can use it for
How to promote your live using stories and regular posts
When to promote it
An analysis of your first Instagram Live
4. Intro to Instagram Stories:
What are Instagram stories and what techniques to use and what techniques to avoid to grow your business. Instagram stories can be anything from behind-the-scenes photos to a video or promotion that didn’t quite make the cut for your permanent feed.
How does an Instagram story work
How long does an Instagram story last
If your stories are worth watching
How to make sure people are watching your stories
What kind of stories to post
5. Intro to Instagram Ads:
If you have the funds, Instagram ads are a quick way to boost your following and engagement. Here’s a quick introduction.
-Types of Instagram ads
-What kind of audience each ad targets
-Deciding on a budget for these ads
-What a boosted post is.
-When to use it.
-How to decide which post to boost
