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Overview

Facebook marketing refers to creating and actively using a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides an option for users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

What will you learn?

  • Complete system to advertise anything successfully on Facebook by using Facebook’s Marketing and Ad functions to boost posts effectively, promote your page and gain sales at a low cost.
  • Profit making strategies with Facebook ads using our formulas.
  • The 80/20 principle explained with respect to Facebook ads.
  • The exact method to get into the ‘Three Zero Club’.
  • Insights into how you can get guaranteed wins from your Facebook Ads.

Curriculum

Facebook Marketing (in association with Facebook)

  • Introduction to Marketing
    Importance of planning your business marketing strategy.
    This module covers:
    – finding your business’ USP
    – defining your audience and developing a strategy around marketing funnel.

 

  • Facebook Pages and Post Best Practices
  • How to connect with people by planning your Facebook page and how to maximize reach.

 

    • Facebook Pages and Post Best Practices
      How to connect with people by planning your Facebook page and how to maximize reach.

     

    • Facebook Ads – Campaign Objectives
      For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.

     

    • Facebook Ads – Targeting Audiences
      Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.

     

    • Facebook Ads – Impactful Creatives
      Make an impact with creatives and know the different ad formats which look good on all devices.

     

    • Facebook Ads – Optimization and Reporting
      With this module, measure you adverts and get business insights to optimize your strategies.

     

    • Facebook Ad Policies
      Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.

     

    • Facebook Messenger
      Connect and engage with your new or long-term customers on Facebook messenger to get results. Offer them suggestions, support, engage with them or encourage purchase with the help of messenger.

     

    • Facebook Shop
      Plan and structure your Facebook shop to manage and sell more products with Facebook.

     

    • Building Brand Awareness
      Build your brand with Facebook to connect with people via Facebook and Instagram.
      Plan your targeting, creatives, placements for brand awareness accordingly.

     

    • Driving In-store Footfall
      Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.

     

    • Facebook Pixel
      Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.

     

    • Driving Online Sales
      Learn how to drive more sales and traffic with re-marketing campaigns, targeting, creatives, placements and ad formats.

     

    Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.

 

Instructors

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