Current Status
Not Enrolled
Price
INR5000
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Overview

Email marketing is a way of communicating with the audience. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. The types of emails you can send in an email marketing campaign include:

  • Blog subscription newsletters.
  • Follow-up emails to website visitors who downloaded something.
  • Customer welcome emails.
  • Holiday promotions to loyalty program members.
  • Tips or similar series emails for customer nurturing.

What will you learn?

This email marketing course will teach you how to create an email marketing strategy that grows your business and your career. From contact management and segmentation to email deliverability and analysing your emails, you’ll learn how to build an email marketing strategy that is effective and builds trust with your contacts. At the end of this course, apply what you've learned with the email marketing tools that come free in your account.

Curriculum

Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

 

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

 

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

 

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

 

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

 

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

 

Email Automation – Introduction to Automation

  • What is Automation?
  • How does it Work?
  • What are the Benefits?

 

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

 

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained

 

Results – Demonstrated – Practical

Instructors

About the Instructors

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