Overview
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience in order to drive profitable customer action.
Useful content should be at the core of your marketing campaign. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you must tap on to the trending marketing avenues. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
What will you learn?
- Increase your sales, traffic and brand recognition using the power of digital content
- Grow a business from scratch or build upon your existing business
- Understand the cognitive buying journey and how your content can inspire people to take action
- Optimize your website for content marketing and drive profitable user action
- Develop a system for consistently generating new content ideas
- Understand the importance of effective writing and how to become a better writer
- Become familiar with some of the most effective types of content
- Generate an endless stream of valuable content by repurposing what you’ve already created
- Optimize your site for search engines to drive a consistent stream of free traffic
- Promote your content and drive traffic from a wide variety of sources
- Use valuable content to grow your email list and build an effective sales funnel
- Learn about external marketing channels like Facebook, Twitter and Instagram
- Collect and analyse data to measure your results and optimize future campaigns
Curriculum
Classic Marketing Fundamentals: Basic principles from the “old world” of marketing that you’ll need to understand for this course. Best suited for beginners to learn basics and for professionals to brush up on their knowledge.
Content Marketing Essentials: What is content marketing, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.
Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.
Generating Content Ideas: Develop a system for getting to know your audience and consistently generate new content ideas.
Copywriting: We’ll discuss why effective writing is so important, and you’ll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.
Types of Content: Learn about the most effective types of content, and check out over a dozen specific content ideas that you can steal and apply to your own strategy.
Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you’ve already created.
SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.
Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.
Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel and build deeper relationships with your audience.
External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can fit right into your overall content strategy.
Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you’re always making progress toward your goals.
